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You can construct a multi-step campaign to convert a new prospect into a customer, create Instagram ad campaigns to sell water to a fish, and build an organic traffic engine to drastically increase brand awareness.
While you’re a great marketer, you shouldn’t also be expected to be great at writing a marketing cover letter or building a resume. We’ve pored over thousands of marketing resumes to discover what works and what doesn’t, to help you get an interview for your next marketing job.
We’ve distilled our findings into 16 marketing resume samples and an extensive resume guide that has helped marketers get interviews at companies like Stripe and Facebook in 2024. Use these examples and our top resume tips to get an interview (and a job) faster than ever!
When it comes to writing your resume, remember your primary goal: getting an interview. We’ve written this guide to help you achieve that mission and eventually, get the job.
However, marketers have a wide range of skills and responsibilities, so it can be tough to figure out what to include and what to leave out.
To write a great resume, you need to ensure you’ve done these three things:
To achieve that end, we’ll go over the following information:
When it comes to formatting your resume, there are a few rules you should follow:
This is going to be the single biggest factor when the hiring manager is deciding to give you an interview or not. Think of it as the entree at a several-course dinner; it should take up the most space on your resume.
Focus on the quantifiable, tangible impacts of the marketing projects you’ve worked on in the past. Hiring managers want to be sure the candidates they interview will positively influence their business.
Think about it: would you keep running a paid ad if you had no idea whether it was working or not? Of course not!
Consider these two work experiences. They’re describing the same person in the same job, but one utilizes numbers to describe their impact, while the other doesn’t.
Which do you think is more convincing?
RIGHT – use numbers to describe your impact
Financial Services Company
August 2016 – May 2018, New York NY
Marketer
WRONG – avoid vague statements of impact
Financial Services Company
August 2016 – May 2018, New York NY
Marketer
Which do you think performed better? The reality is, numbers speak louder than words. Numbers also help hiring managers read your resume faster, which is essential when you’re likely competing with 50+ other applicants.
You can quantify your marketing impact in a wide range of ways. Here are some examples for to help inspire you:
There’s no better way to convince a hiring manager that you deserve an interview than by demonstrating you’ve had a significant, measurable impact in your past marketing roles.
The hiring process is a mystery, but it doesn’t have to be! Here’s what you need to know about the hiring process after you’ve submitted your resume:
But how can you be sure you’ll get past this filter? Simple: include the relevant skills that are mentioned in the marketing job description, of course!
In your resume’s skills section, try to include at least 90 percent technical skills if you can. ATS filters don’t screen for soft skills like “communication” or “leadership.” Hiring managers like to see soft skills, but to pass the ATS, you will need primarily hard skills.
So what skills should you include? We’ve compiled a list of useful marketing skills that you can include on your resume. Remember, only include skills you’d be comfortable explaining in an interview.
The skills you include on your resume should vary based on the kind of job you’re seeking. For example, if you’re applying for an organic marketing role, then you’ll expand on your SEO skillset instead of your social media skillset.
For marketers, it’s much more important to be an expert in a few skills than have knowledge of a lot of skills.
A hiring manager would be skeptical of a digital marketer who claims to be an expert in paid ads, social media, SEO, and email marketing. Rather, it’s better to position yourself as an expert in one or two of those areas.
Because “marketing” is such a broad term, you’re much more likely to get an interview if you tailor your resume for each job to which you apply.
Tailoring your resume tells hiring managers that you’re detail-oriented and committed to the company. Remember, you’ll be competing with many other marketers for the role, so take advantage of any opportunity you can to impress the hiring manager.
Start customizing your marketing resume by following these steps:
Let’s walk through a concrete example.
Let’s say the company Qapital is hiring a senior performance marketer. Here are the job responsibilities:
As a Senior Performance Marketer, you will help to ensure that our investments in marketing pay off in the form of user and revenue growth. Reporting directly to the Chief Marketing Officer, you will:
Essentially, they’re looking for someone to take ownership of overpaid media and all the responsibilities that come with it, from budgeting to measuring performance. The highlighted keywords and concepts are those you might be able to incorporate into your resume.
Here’s what your resume might look like if you were applying for this particular role:
Financial Services Company
August 2016 – May 2018, New York NY
Marketer
As you can see, the work experience has been adjusted to closely match what Qapital wants from their new hire. Doing this will ensure you get past both the initial ATS scan and the hiring manager’s inspection.
Most of the time, you won’t need an objective, but it can be a useful tool for an entry-level candidate. (If you’re a senior-level candidate with at least 10 years of experience, use a resume summary instead.) But what exactly is an objective?
A resume objective expresses your specific interest in the marketing role you’re applying to while highlighting your skills and goals for your future job.
Since your resume is limited on space, you need to should scrutinize everything you include. Our rule of thumb: unless you’re going to customize your resume objective for each role you apply to, leave it out entirely. You want the first thing hiring managers read to be something that significantly improves your chances of getting an interview.
Which of these resume objectives would you prefer as a hiring manager?
WRONG – uninformative resume objective
“Looking to leverage my experience with social media marketing to help grow a customer-centric technology product”
This candidate didn’t bother to customize the resume objective for the specific role. Compare that to this resume objective:
RIGHT – tailored resume objective
“Looking to leverage my experience with paid customer acquisition in new markets to further Stripe’s mission of making payments accessible to businesses of all sizes as they expand into South America.”
This resume objective clearly demonstrates how the candidate has researched both the role and the company. More than that, they succinctly stated why they’re a great fit for the role. This is the kind of resume objective that’s worth including!
While your education section doesn’t need to be huge, you still need to include it. List the school you went to and the degree(s) you obtained while there.
If you’re an entry-level candidate or have only a few years of experience, you can include relevant courses and your GPA (if it’s higher than 3.2). However, for more senior-level marketers, your education section should only have the school you went to (and where it was located), the years you were there, and the degree you earned.
Get ahead of other job applicants by quantifying your marketing impact on your resume. Can you quantify generated leads in a month, revenue gained from a social media campaign, improved performance from A/B testing, etc.? It’s okay if you can only give an estimate, but seeing numbers on the page not only helps solidify your impact, but they also disrupt the flow of text—meaning the hiring manager reviewing your resume is forced to slow down and look a little closer!
What skills are good to put on your marketing resume?There are so many marketing positions out there, so it’s important to only include skills that are relevant to the job you’re applying for (and, of course, relevant to the skills you honestly have). As a marketing analyst, skills that could make sense for your resume include CRM, A/B testing, social media ads, and SEO strategies. On the other hand, skills for a marketing specialist might be branding, digital and print copywriting, email marketing, and Microsoft and Google Suite.
What is a good objective for a marketing resume?If you decide to include an objective (you probably don’t need it!), the secret sauce in writing a good one is tailoring it to the company and making it clear why you’re the right fit to meet that company’s challenges or needs addressed in its job description. Here’s an example that hits the mark:
Adept and high-speed thinker with 2 years of marketing internship experience and 3 years in office operations. Eager to demonstrate skills in crafting paid advertisements and executing tools, such as Salesforce, MS Suite, and Google Analytics as a marketing assistant at MIXD.
